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D'CARLOS IKUOMOLA-ANDRE
00%
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DK
BRAND DESIGNER /
EXPERIENTIAL DESIGNER /
EVENT MARKETING
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CREATIVE PRACTICE
LONDON — 2026
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DMEXCO
FreeWheel Brand Activation | Cologne
FreeWheel's DMEXCO space is always evolving. 2024 was my first DMEXCO. I had the honor of handling swag and small print. From intern in 2024 to Junior Brand Marketing Designer in 2025, my level of responsibility grew alongside my competency in handling international events.
In 2025, we stripped the space back to let meetings take priority but still made sure to leave a lasting impression on everyone who passed through. I led the activation across visual direction, swag design, and vendor operations, with user experience top of mind throughout the creative process.
In 2025, we stripped the space back to let meetings take priority but still made sure to leave a lasting impression on everyone who passed through. I led the activation across visual direction, swag design, and vendor operations, with user experience top of mind throughout the creative process.