In 2026, I led the visual direction for FreeWheel's Wednesday night party at the Cannes Lions Festival of Creativity. Stepping up from my role the previous year, I oversaw the execution of the visual direction I'd distributed to the wider team, bringing it to life on-site through installations, small-format print, social assets, and even the dance floor.

This was a major career milestone; I was entrusted by the team to bring the Riviera to life, and I delivered above expectations.