You’ve found my website!
Feel free to browse throughmy projects and reach out if you
have any questions via the social channels below.- D’CARLOS IKUOMOLA-ANDRE
🎥 FreeWheel Cannes Lions
(Internship)
🎧 RIFF (Service Design)
☀️ Bright Stories (Campaign)
🍫 Bento Munch (Branding)
🧀 Melting Moments (Campaign)
📱 How To Survive
The Swipe Econom (Editorial)
📖 Zines (Editorial)
🧪 Graphic Experimentation
(Internship)
🎧 RIFF (Service Design)
☀️ Bright Stories (Campaign)
🍫 Bento Munch (Branding)
🧀 Melting Moments (Campaign)
📱 How To Survive
The Swipe Econom (Editorial)
📖 Zines (Editorial)
🧪 Graphic Experimentation
FreeWheel Cannes Lions
Where Connections Happen
Through global collaboration, this is The FreeWheel Beach 2025.After countless hours across 7 months of planning, teams calls, and several rounds of designs, the space was created. This was a challenging yet exciting project to be a part of. Working on this project allowed for deeper understanding of how design plays a vital importance to the overall success of an activation.
As a junior designer, I was also thankful for the opportunity to take creative lead on several touch points that was displayed across the event–especially having heavy influence over the art direction of the beach, party visuals and swags (merch).
Design Team: Hannie Waldron, Reanna kahandawala, D’Carlos Ikuomola-Andre, Alison Balch, Kat Chen, Kat Pilnick, Andew Fanelli and Kimberly Williamson-Smith, & Comcast Advertising International Brand Marketing Team.
Skills
Branding
Brand Activation
Conceptual Design
Layout Design
Motion Design
Software
Adobe AfterEffects
Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Splashthat
Beach Branding
The visual direction throughout the week was split into two: The overall beach space & the party.
As the party was co branded, the challenge we faced was figuring out a visual language that followed both
brand guidelines but also helped elevate the space.
As the party was co branded, the challenge we faced was figuring out a visual language that followed both
brand guidelines but also helped elevate the space.
Social Media
Ranging from Countdown series, daily content on beach, and digital CTA posts,
FreeWheel’s social presense was at it’s A game in th lead up to Cannes Lions.
Ranging from Countdown series, daily content on beach, and digital CTA posts,
FreeWheel’s social presense was at it’s A game in th lead up to Cannes Lions.
Count Down Series
Outro for Daily Content
CTA Posts Across All Social Media Accounts
Swags designed for the beach
6K Swags Developed and Distributed
Design a cohesive collections of branded merch that complemented the beach branding was a fun challenge. Through countless revisions, negotiations with vendors, and back and forth emails, the overall outcome was well received; with shelves having to be restocked frequently throughout each day on the beach!
6K Swags Developed and Distributed
Design a cohesive collections of branded merch that complemented the beach branding was a fun challenge. Through countless revisions, negotiations with vendors, and back and forth emails, the overall outcome was well received; with shelves having to be restocked frequently throughout each day on the beach!
The Party – Rendez-vous
Co-Hosted with NBCUniversal, FreeWheel put together another stella performance. With a quick set turn around,
the space transformed into the ‘it’ party where everyone came to Rendez-vous.Taking a lead on props, typographic treatment, and signage visual direction, it was great to see it all come to life as sun set.
Co-Hosted with NBCUniversal, FreeWheel put together another stella performance. With a quick set turn around,
the space transformed into the ‘it’ party where everyone came to Rendez-vous.Taking a lead on props, typographic treatment, and signage visual direction, it was great to see it all come to life as sun set.
