Melting Moments:
Kraft Mac & Cheese
Brand Activation

Submission for D&AD Kraft Mac & Cheese Design Brief

Older Gen Z and young Millennials face the challenge of staying connected with friends due to the rapid changes they go through between 18 and 32, a pinnacle point in their lives.

Melting Moments is a brand activation that
positions Kraft Mac & Cheese is the best meal to share memorable moments and reconnect with lost connections consumers haven’t had a chance
to see in a while.

The result of this activation is to showcase that Kraft Mac & Cheese can help melt those staggered connections together again through the power of Kraft’s cheesiest delight.