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Melting Moments:
Kraft Mac & Cheese
Brand Activation

Submission for D&AD Kraft Mac & Cheese Design Brief

Older Gen Z and young Millennials face the challenge of staying connected with friends due to the rapid changes they go through between 18 and 32, a pinnacle point in their lives.

Melting Moments is a brand activation that
positions Kraft Mac & Cheese is the best meal to share memorable moments and reconnect with lost connections consumers haven’t had a chance
to see in a while.

The result of this activation is to showcase that Kraft Mac & Cheese can help melt those staggered connections together again through the power of Kraft’s cheesiest delight.

Skills


Art Direction
Brand Activation
Video Editing
3D Modelling


Software


Adobe After Effects 
Adobe Illustrator
Adobe Photoshop
After Effect Premiere Pro
Blender
Rhino7





Process Work